Listings make your first impression to a home buyer on the Internet

First impressions are everything on the internet.  While it is important to have a great looking web site because people do sometimes go there first.  There is one reason consumers search on the Internet and it is to look at LISTINGS……………nothing else.
So what do you need to do to make it easy for home buyers to see listings on your web site and call you?

1. Your listing displays better WOW your consumer and make them want to see more.  If your IDX looks like it did 5 years ago, you are losing people that come to your web site.
2. Google recognizes your listings as unique pages.
3. You have prominent calls to action on every listing page.
4. You have other important local information on each listing - not just what is in the MLS.

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  2011 Home Buyer Facts from NAR - http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics

• 90% of all buyers start their search on the Internet
• First-Time vs. Repeat Buyers:
• First-time buyers: 37%
• Repeat buyers: 63%
• Median age of first-time buyers: 31
• Median age of repeat buyers: 53
• Actions taken as result of Internet home search:
• Walked through a home viewed online: 63%
• Found agent used to search/buy home: 10%
• Drove by/viewed a home: 63%
• Information sources used in home search:
• Internet: 88%
• Real estate agent: 87%
• Yard sign: 55%
• Open house: 45%
• Newspaper ad: 30%
• Home book or magazine: 19%

About Constellation Web Solutions (CWS) and BIRDVIEW (BV):
For over 15 years, CWS and BV have led the real estate software industry with exceptional innovation and service.  By combining forces CWS/BV now gives real estate clients everything they want and have been missing in the marketplace.  Imagine a real estate software company that prides itself and service and retaining clients for life, that has regular product fixes & constant new release cycles with frequent client  communication and based 100% on client satisfaction
BIRDVIEW - 101 West 22nd Street - Suite 202 - Lombard, IL 60148 - 877.247.3843 x.400