Wednesday, April 18, 2012

FREE Managed Social Media Marketing for Real Estate Professionals

In 2012 if you do not have an effective Social Media Marketing program you are behind your competition.  As a courtesy to our current clients and new clients we are offering ONE month free of Social Media Marketing to anyone that purchases a new BIRDVIEW product, so you can see the difference.
Click to Talk to BIRDVIEW

How does the Social Media Marketing program work?
- Ideal for prospective clients just getting started with Social Media Marketing.  This is a grow it slow but steady approach.  This includes social media creation, management, posting, and recruitment 

·         You Provide Us……………………………..
o   Your Facebook, LinkedIn, Twitter, and Blog Accounts and Email Databases
·         We then
o   Consult you on postings
o   Post your listings
o   Cross promote your databases
o   Build and optimize your profile on Facebook
o   Build and optimize your profile on Twitter
o   Build and optimize your profile on LinkedIn
o   Post to your blog
o   Give you up to 20 social media postings per month
o   Generate up to 10 new followers per month
****This is a $200 a month value – month to month commitment

Additional Services
Get an
Or
  • Custom Content Writing for your blog and social media - $100 per article

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Thursday, April 5, 2012

On Page SEO v. Off Page SEO

In the world of SEO strategy there are two major focuses: on-page and off-page. Each type of SEO has a specific focus area, and this article will discuss them in greater detail.

On-Page SEO

  • Website Content: This refers to the written content on your website; the blogs, the copywriting blurbs, the landing pages, and similar items. The quality of your content will determine how it is ranked on a search engine, so take care to secure high quality written content.
  • Images: A search engine cannot recognize photos, but every image file has data attached to it. The file name, the alt tags, and all of the text attached the photo will be considered by a search engine.
  • URL Structure: Those websites that have a very organized URL structure are friendlier to search engine scanners, and so have the greatest success when ranking. Editing the URL to include your website title can also be very beneficial.
  • Metadata and Title Tags: In addition to website text, every page has a specific text title, or title tag. It usually appears in the upper left corner of the browser, and will also appear as the displayed link on a search page. The title maxes at 75 characters, so plan carefully. Metadata exists within your HTML coding, and should be optimized for SEO purposes.
  • Internal Linkage: This refers to the links on your page that take users to external sites. Search engines consider who you are linking to, as well as who links to you, when determining a ranking.

Off-Page SEO

  • Inbound Links: Search engines give a lot of credence to what websites link to your page. More reputable sites, such as www.nytimes.com, will lead to a higher ranking, but any backlink can help your campaign. Network with other business and content publishing companies to set up a steady backlinking campaign.
  • How are they Linking?: Inbound links are not considered by themselves, the type of link is also considered. Keyword rich links are the most effective, so include popular phrases in the anchor text of your links.
  • Social Media: It was only a matter of time until search engines took social media standing into consideration, and that time has come. The rate of interactivity a page has with social networks is a significant consideration these days, and a healthy history of social engagement can lead to a higher ranking.
  • Email Marketing: Snail mail has slowly been dying since the birth of the internet, so e-mail is the next big thing. By engaging your users, encouraging them to interact with your business on social networks, and including multiple links in your newsletters you can increase your standing on search engines, and even create the opportunity for valuable backlinking.
If you cannot focus energy on all of these things, isolate those that can lead to the most success for your business and your purposes. Every campaign is different, and you must take your personal goals and resources into consideration before jumping into anything.

To learn more about search engine optimization, call us, 877-247-3843 ext. 400.

Monday, April 2, 2012

Get Started with BIRDVIEW for $500

Get Started with BIRDVIEW for $500

Offer Extended
Click to Talk to BIRDVIEW


Agents (New Clients)
Imagine being able to get a custom agent website for two payments of $500 and $50 a month
Features include:
  • Web and Email Hosting
  • Automated Listings Integration
  • Private Labeled IDX integration
  • Content Management System
  • SEO Tag Management System
  • Lead Capturing System
  • Lead Management System
  • Drip Email Marketing System
  • Software Training and Support
  • Custom Template Design Options
Add On's
  • Guaranteed local real estate buyers - $15 per lead (minimum of 120 leads)
  • Content Writing - $100 per page
  • Webmaster Service Packs - $100 a month/ 10 Hours a year
Offices (New Clients)
Imagine being able to get a custom office website for two payments of $500 and a low monthly fee
Features include:
  • Custom Template Design Options
  • Web and Email Hosting
  • IDX Professional
  • Lead Management System
  • Text and Email Notifications
  • Lead Routing System
  • Lead Capturing System
  • Drip Email Marketing System
  • Listing Syndication System
  • Training and Support System

Add On’s
  • Agent Licenses   $15 per agent/per month
  • Webmaster Service Pack - $100 per month/ 10 hours a year
  • Guaranteed Buyers - $15 per lead / min 120 leads a year

Agents and Offices (Existing Clients) :
Imagine being able to transform your BV Agent or Office Website.  You get SERVICE hours based on your monthly software commitment.  Two payments of $500 opt you in to our Design and Webmaster Services.

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