Real Estate Leads that will close in 2012
Real Estate Leads that will close in 2012
For the past 15 years BIRDVIEW has worked with real estate professionals consulting them on how to build their online business.
There are two questions every real estate professionals want to know:
- How can I generate leads?
- How can I close more of the leads I get?
How to generate leads?
- Your leads are a product of your marketing. So how are you marketing?
- Are you marketing to the masses- Spray and pray approach OR
- Are you target marketing specific consumers - Rifleman Approach OR
- BOTH
- Stop COPYING and START innovating – times have changed!
Think about this question - How are you marketing?
- Usual Answers received:
- I have a web site
- I market on Realtor.com, Trulia, Zillow, Listing Book etc.
- I do email marketing
- I have a Facebook account
- Word of mouth
These are not answers to that question!
So many people are worried about the marketing tactic that they lose focus on the marketing result. What do you want the end result to be? A CLOSED Transaction!
It is about how you use these tools that determines your success.
So many people are worried about the marketing tactic that they lose focus on the marketing result. What do you want the end result to be? A CLOSED Transaction!
It is about how you use these tools that determines your success.
How can I close more of the leads I get?
- Focus more on specific terms, not general terms like (Lombard IL Real Estate)
- Focus on more listings than buyers
- Focus on your name branding in your geographic area,
- Use Internet, Email and Social Media to increase brand awareness
- See how the top selling agent in the U.S. did it -http://blog.century21.com/2011/09/how-do-you-close-1268-transactions-in-one-year/
Numbers from Realtor.org
Actions taken as result of Internet home search:
- Walked through a home viewed online: 63%
- Found agent used to search/buy home: 10%
- This means consumers search for real estate online but DO NOT select agents
- Drove by/viewed a home: 63%
Statistics on REALTORS® in 2011
- 50% of agents and 47% of brokers spent between $501 - $2,000 on technology for their business in the last 12 months.
- 90.5% of REALTORS® use social media to some extent.
- The top places where REALTORS® place their listings are REALTOR.com, their broker's website and Trulia.
- 720 Million Real Estate Searches and 4 Million Transactions
- Close Percentage is .5%
posted by thomasdemos at
11:59 AM
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