Wednesday, February 29, 2012

Social Media, Internet and focusing on listings:
http://ping.fm/EsCaR

Real Estate Leads that will close in 2012


Real Estate Leads that will close in 2012


For the past 15 years BIRDVIEW has worked with real estate professionals consulting them on how to build their online business.

There are two questions every real estate professionals want to know:
  • How can I generate leads?
  • How can I close more of the leads I get?

How to generate leads?
  • Your leads are a product of your marketing.  So how are you marketing?
    • Are you marketing to the masses- Spray and pray approach OR
    • Are you target marketing specific consumers - Rifleman Approach OR
    • BOTH
  • Stop COPYING and START innovating – times have changed!

Think about this question - How are you marketing?
  • Usual Answers received:
    • I have a web site
    • I market on Realtor.com, Trulia, Zillow, Listing Book etc.
    • I do email marketing
    • I have a Facebook account
    • Word of mouth
These are not answers to that question!

So many people are worried about the marketing tactic that they lose focus on the marketing result.  What do you want the end result to be? A CLOSED Transaction!

It is about how you use these tools that determines your success.

How can I close more of the leads I get?

Numbers from Realtor.org

Actions taken as result of Internet home search:
  •   Walked through a home viewed online: 63%
  •   Found agent used to search/buy home: 10%
    • This means consumers search for real estate online but DO NOT select agents
  •   Drove by/viewed a home: 63%

Statistics on REALTORS® in 2011
  • 50% of agents and 47% of brokers spent between $501 - $2,000 on technology for their business in the last 12 months.
  • 90.5% of REALTORS® use social media to some extent.
  • The top places where REALTORS® place their listings are REALTOR.com, their broker's website and Trulia.
  • 720 Million Real Estate Searches and 4 Million Transactions
    • Close Percentage is .5%

Tuesday, February 28, 2012

Get ready for the launch of Birdview's March Madness....Stay Tuned....

Monday, February 27, 2012

Birdview is proud to welcome Century 21 Realty Services.
http://ping.fm/JuafY
Birdview would like to welcome Looking Glass Realty.
http://ping.fm/ycQgi

Wednesday, February 15, 2012

Show Your Listings Some Love

Show Your Listings Some Love

Real Estate is all about location, location, location.......

Listings are all about exposure, exposure, exposure........

The way to show your listings LOVE is to have people see them!

For the past 15 years BIRDVIEW has helped real estate professionals get the most exposure for their listings.

Let BIRDVIEW show you how!

What choices do you have in 2012?

Syndication - Most of you send your listings to web sites like Trulia, zillow, Realtor.com to take advantage of all the exposure those web sites get.

MLS IDX or VOW
- You also have opted in to share your listings with other real estate professionals on their sites.

What else is available?

Craigslist postings - Online classifieds a re a great way to drive local traffic to your listings

Pay Per Click Marketing - Buying ad space on the Internet helps drive more eyes to your listing.

Search Engine Friendly Listings
- Position YOUR WEB SITE locally the same way Trulia, Zillow, Realtor.com do nationally.

Community Based Pages - Help drive consumers to see your web site by specific local searches.

Social Media
- Post your listings to your online community of followers to easily share them.

Email - Send your listings to your email network to increase exposure.

These are just some ways to show LOVE to your listings in 2012. Think outside the box and you will be amazed what can happen.

Follow us on Social Media

Sincerely,
BIRDVIEW.com

Wednesday, February 1, 2012

Extreme Website Makeover
http://ping.fm/sbx98