Advertising Study Results

Last month, we shared the results of a recent study that confirmed that a well managed brokerage real estate website is the most efficient source of leads. In a follow up to that study, we analyzed the all important question “where do advertising dollars go the furthest”? For the answer, we looked to some 30 BIRDVIEW brokerage clients that were advertising on the Internet. Our analysis revealed that brokerages advertising on the Internet in place of other traditional advertising choices were able to:

• Double their number of leads at a minimum
• See as much as 60% more leads per listing
• Save on average an estimated $42,000 per year in advertising expense

Kettley Realtors, a BIRDVIEW client in Illinois and one of the top 500 real estate companies in the United States with 10 offices and over 250 sales associates, realized such dramatic savings while still increasing leads that they doubled their investment in online advertising in 2009. You can read the open letter to their agents and clients alike: http://kettleyhomes.com/kettleyhomes2009

Another BIRDVIEW client had to this to say about Internet advertising:

"We spend our entire marketing budget advertising online using BIRDVIEW's program. Competing against others with bigger budgets requires us to be smart with our money, and we have found that BIRDVIEW gives us the best return on our advertising dollars." – Raffi Bekmezian, RE/MAX Optima

When it comes to helping real estate brokerages succeed with the Internet, BIRDVIEW is the partner you can count on to achieve results. To learn more about the study or for a FREE review of your current Internet strategy, please call us toll-free 877-247-3843 xt. 400, or schedule an appointment online by clicking here.