Competent Real Estate Internet Marketeer

The BIRDVIEW CREIM Program (Competent Real Estate Internet Marketeer) provides fundamental knowledge and skill development to effectively market your Real Estate practice on the Internet. The 4 course program will help you develop your marketing skills one step at a time. When you finish all of the courses, you will be eligible for Competent Real Estate Internet Marketeer (CREIM) recognition.

For a limited time, the certification series is being offered at no cost.

Click here for more information.

Study Shows Widening Gap Between Real Estate Offices

The gap between the performance of Real Estate offices that advertise online vs those that do not is accelerating in 2009 very rapidly.




Simply put, the longer you wait to make the move to online advertising, the greater the number of your competitors that will already be there and the smaller your returns.

CENTURY 21 American Patriot Increases Marketing Impact by 500%

Baltimore, MD (March 10, 2009) - Since re-launching their website presence with BIRDVIEW, CENTURY21® American Patriot, a small real estate brokerage serving the Baltimore, MD area, has seen explosive results.

The re-launch occurred on October 1, 2008. Since that time CENTURY21® American Patriot has reduced the site's bounce rate by 35%, increased the time consumers spend on the site by 43%, while the registration rate has nearly doubled. "Remarkably, these results reflect an improved consumer experience at the same time traffic was increasing by over % 200. Most importantly, we increased by 5x the number of prospective consumers that our agents can engage", commented Chuck Michael, the Lead Manager for CENTURY21® American Patriot.

"We've been helping brokers by providing software services for over 12 years. For the past two years, BIRDVIEW's Consulting Group has focused on developing and implementing profitable online strategies for real estate brokerages. One of the results has been the creation of the Traffic Accelerator Program™. Traffic Accelerator™ combines listing syndication, pay per click, search engine marketing and perhaps most importantly a feedback mechanism for optimizing spending and the configuration of the website", said, Michael Kehoe, President of BIRDVIEW Consulting.

About CENTURY®21 American Patriot

Century21 American Patriot is proud to be a community leader in our local real estate marketplace. Our success has been based upon exceptional service and expertise to meet and exceed the needs of our clients. Our twenty-six full and part-time agents are ready to assist you with all your real estate needs. Our office serves the entire State of Maryland, with a strong market presence in Baltimore City, Baltimore County, Harford County, Anne Arundel County, and Howard County. Please consider Century 21 American Patriot for your real estate needs, as we continue to excel as a leader in our industry.

About BIRDVIEW Technologies

BIRDVIEW Technologies, www.birdview.com, combines a consultative approach with innovative technologies to help real estate brokerages successful grow their customer base. Since 1996, the Company has become a foremost expert having helped clients generate over 12,000,000 Internet leads. The Company's suite of web-based solutions helps real estate brokerages service the needs of over 2 million prospective home buyers each month.

New BIRDVIEW Referral Program

To show our appreciation to those of you who continue to refer new customers to BIRDVIEW, we are pleased to introduce the BIRDVIEW Referral Program. The program allows our clients to receive up to $500 in rewards for making referrals. Here is the link to the referral program.

An Interview with Tim Bailey

Tim Bailey, Vice-President of BIRDVIEW Consulting calls in from Florida and shares how Real Estate Agents are blending offline and online advertising sources for maximum efficiency. You can listen to Tim on iTunes by subscribing to BIRDVIEW's Internet marketing podcast.

An Interview with Adam Smith

The latest episode of BIRDVIEW's Internet Market podcast features Adam Smith who works with offices and agents across the country. Adam discusses what he has seen so far in 2009 and what he sees taking place in the immediate future. Subscribe to BIRDVIEW's Internet Marketing podcast on iTunes to listen to Adam's Interview as well as future episodes.

Advertising Study Results

Last month, we shared the results of a recent study that confirmed that a well managed brokerage real estate website is the most efficient source of leads. In a follow up to that study, we analyzed the all important question “where do advertising dollars go the furthest”? For the answer, we looked to some 30 BIRDVIEW brokerage clients that were advertising on the Internet. Our analysis revealed that brokerages advertising on the Internet in place of other traditional advertising choices were able to:

• Double their number of leads at a minimum
• See as much as 60% more leads per listing
• Save on average an estimated $42,000 per year in advertising expense

Kettley Realtors, a BIRDVIEW client in Illinois and one of the top 500 real estate companies in the United States with 10 offices and over 250 sales associates, realized such dramatic savings while still increasing leads that they doubled their investment in online advertising in 2009. You can read the open letter to their agents and clients alike: http://kettleyhomes.com/kettleyhomes2009

Another BIRDVIEW client had to this to say about Internet advertising:

"We spend our entire marketing budget advertising online using BIRDVIEW's program. Competing against others with bigger budgets requires us to be smart with our money, and we have found that BIRDVIEW gives us the best return on our advertising dollars." – Raffi Bekmezian, RE/MAX Optima

When it comes to helping real estate brokerages succeed with the Internet, BIRDVIEW is the partner you can count on to achieve results. To learn more about the study or for a FREE review of your current Internet strategy, please call us toll-free 877-247-3843 xt. 400, or schedule an appointment online by clicking here.